Articles

marketing leadership public

The art of business

By Marcia Kadanoff

• 20 years ago

marketing leadership public

So just what is the mission of marketing anyway?

By Marcia Kadanoff

• 20 years ago

ROI marketing public

Three strategies to improve campaign ROI

By Marcia Kadanoff

• 20 years ago

personalization public

Does creative matter?

By Marcia Kadanoff

• 20 years ago

ROI marketing public

5 different ways to optimize your next marketing campaign

By Marcia Kadanoff

• 20 years ago

video marketing public

An Early Peek Into the Vlogosphere

By Marcia Kadanoff

• 20 years ago

consumer trends public

WalMart moves into high-end CE with celebrity branded private label

By Marcia Kadanoff

• 20 years ago

loyalty marketing public

RFID-based loyalty key fob program

By Marcia Kadanoff

• 20 years ago

tools public

Non-linear tools that bridge the brain gap

By Marcia Kadanoff

• 20 years ago