WalMart moves into high-end CE with celebrity branded private label

17 years ago

By Marcia Kadanoff

Quincy Jones branded stereo exclusively distributed through WalMart.  Why this is important is that WalMart is suddenly worried about reaching high-end consumers.  Apparently, low-end consumers are not spending at much at WalMart now that gas prices are going up.  Even the everyday low prices that WalMart is famous for cannot get low-income customers to spend money they don’t have.  Which is a problem with their business model as opposed to say, Target’s. 

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