Talks

2018

• “Ignite Talk” @ NOMCOM 2018, Santa Fe, September 2018
• “Training the Workforce of the Future” @ Smart Cities NYC, New York, May 2018
• Various Events @ SXSW 2018, Austin, March 2018

2017

• “Building Community: Place, Education and The Arts” @ CEOs for Cities, Phoenix, November 2017
• “Urban Manufacturing Alliance Somerville, MA Gathering” @ UMA Meeting, Somerville, May 2017

2016

• The Atlantic’s CityLab Miami, “Maker City Playbook Launch” Miami, FL October 24, 2016

2013

• Marketing Automation Goes Agile @ Marketing Profs (N=500)
• Mobile Content Marketing – What Works What Doesn’t
• Lead Nurturing at LightSpeed @ Marketing Profs (N=500)
• Connecting with your Audience on the Move @ SES Toronto
• Driving Consumer Insights with Mobile Analytics @ SES New York

2005

• Improving Time To Revenue with Increased Adoption and Response Rates @ Soft Summit (N=75)

2004

• Marketing Dashboards and Causal Modeling @ American Marketing Association “Hot Topics” (N=75)

2002

• Mentoring Capitalism @ Committee of 200 Outreach University of Colorado Business School (N=200)

2000

• Mentoring Capitalism @ Committee of 200 Outreach Stanford GSB (N=200)
• e-Unknown: Beyond 2000 @The Corporate State 2000 (N=200)

1999

• Beaming content from your shoes: what’s the business model for new forms of wireless content? @ Chiat Day Innovation Conference (N=400)

1998

• Improving the return on your investment on sales promotions @ Digitrends (N=200)

1997

• Interactive advertising – maximizing the response value of your media buy @ AdTech (N=120)
• Tea Leaves, Crystal Balls, Psychics: New techniques in marketing science @ Committee of 200 National Conference (N=75)
• Relationship marketing goes interactive @Internet World (N=2000)
• Segmentation: how to find the sweet spot in your market @ Direct Marketing to Business Conference (N=150-200)
• Using life cycle marketing to zero in on your best customers @ Direct Marketing to Business Conference (N=150-200)

1996

• Developing a long-term interactive contact strategy @ Annual DMA Conference (N=400-500)
• Nurturing relationships with your best customers through relationship marketing – @ 3Com Worldwide Marketing Group (N=80+)

1995

• Brand equity for high technology marketers @ DMA National Conference (N=200-300)
• Branded promotions using mail: not the oxymoron you think @ DMA National Conference (N=200-300)

1994

• Installed base marketing for high technology firms @ DMA National Conference (N=300-400)