Articles

leadership public

Making every failure count ... with data mining

By Marcia Kadanoff

• 21 years ago

consumer trends public

The big bang theory of digital convergence

By Marcia Kadanoff

• 21 years ago

marketing metrics public

Metrics - best practices

By Marcia Kadanoff

• 21 years ago

marketing leadership public

On Differentiation

By Marcia Kadanoff

• 21 years ago

marketing leadership public

More technology isn’t necessary better

By Marcia Kadanoff

• 21 years ago

segmentation public

An example of need-based segmentation

By Marcia Kadanoff

• 21 years ago

fintech public

Goodby Credit Cards; Hello PayPal

By Marcia Kadanoff

• 21 years ago

entrepreneurship public

Demythologizing the Secrets of Entrepreneurial Success

By Marcia Kadanoff

• 21 years ago

leadership public

Fanatics for Customers

By Marcia Kadanoff

• 21 years ago