The future of the web is distributed

16 years ago   •   1 min read

By Marcia Kadanoff

Web Strategy by Jeremiah

by Jeremiah Owyang, web strategist and Altimeter // Forrester Analyst

As I travel around, I do quick interviews with interesting folks, some of them are speakers, thought leaders, or people I interview for my reports. Marcia immediately impressed me as she was asking very key questions during my keynote, and we furthered the conversation over lunch.

Marcia Kadanoff, who I met at the Web Community Forum up in Seattle, gives her insight on the future of the web. Search will be the common interface, yet the future is distributed, and people will be communicating in many different locations. She suggests that we stop focus on interruption marketing, focus on engagement marketing, and look at widgets.

So what do you think? Is her predictions for 2008 right? I’m in complete agreement, the distributed web is a concept I’ve been discussing for some time.

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