Top online conversion rates as of April 2005
What follows are the top 10 conversion rates from Nielsen//Netratings from April 2005.
QVC marked the highest conversion rates out of approximately 117 online retailers, turning 16.3 percent of its site shoppers into purchasers. Lands’ End followed by converting 14.8 percent of its visitors into buyers, with Sportsman’s Guide ranking third by converting 13.5 percent. The average conversion rate is 4.9 percent among the top 100 retailers, as reported in the MegaView Online Retail service.
As reported on Conversion Chronicles.
| Top 10 Online Retailers based on Conversion Rate – February 2005 | |
| Ecommerce Site | Conversion Rate (%) |
| QVC | 16.3 |
| Lands’ End | 14.8 |
| sportsmansguide.com | 13.5 |
| FTD.com | 13.4 |
| llbean.com | 13.4 |
| Amazon | 12.8 |
| Coldwater Creek | 12.7 |
| eBay | 12.3 |
| Yahoo! Shopping | 12.1 |
| proflowers.com | 11.8 |
| Source: Nielsen//NetRatings MegaView Online Retail, April 2005 | |