Articles

marketing leadership public

Accountability drives growth

By Marcia Kadanoff

• 20 years ago

radio public

Is radio becoming like TV - a mass media dinosaur?

By Marcia Kadanoff

• 20 years ago

pricing public

How pricing interacts with demand and the importance of taking a long-term view

By Marcia Kadanoff

• 20 years ago

mass customization public

Customize, customize!

By Marcia Kadanoff

• 20 years ago

retailers public

Attention, Shoppers! “Retailer-Generated Media” in Every Aisle

By Marcia Kadanoff

• 20 years ago

database marketing public

How Not To Use Your Customer Data, Or Lack of It

By Marcia Kadanoff

• 20 years ago

digital marketing public

RSS Adoption Not Really Simple

By Marcia Kadanoff

• 20 years ago

marketing leadership public

GE gets serious about marketing

By Marcia Kadanoff

• 20 years ago

webdev public

Passwords nearing their breaking point

By Marcia Kadanoff

• 20 years ago