Frequent buying which may occur at set intervals or based on individual consumption patterns.
Customer acquisition costs often exceed the initial revenue you get from that customer.
Profitability depends on locking customers in for a certain time period and/or locking out competition.
Loyalty is rewarded with an “everyday” discount that is built into subscription- or volume-based pricing
Customers unwilling or unable to commit to volume and/or ongoing buying pay a substantial price premium.
Alternative vendors may crop up with offerings designed to appeal exclusively to customers unwilling or unable to commit to ongoing buying.
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