Content Marketing is an art while Inbound Marketing is more of the science. Put the two things together and exponential results are possible. Here are 15 great statistics courtesy of Hubspot and Optify that highlight how and why content marketing + inbound marketing are so effective.
Cost effective lead generation
Inbound leads cost per lead 61% less than outbound leads
The average cost-per-lead for outbound-dominated businesses is $346
The average cost-per-lead for inbound-dominated businesses is $135
Make sure you are findable in search
75% of users never go further than the first page of search results. Compelling page descriptions can help you stand out
46% of daily searches are for research on products or services. The more pages you have, the better chance you have of ranking high
89% of US internet users search online before they make a purchase, even when the purchase is made at a local business
60% of all organic clicks go to the top three organic search results. Snag one of those spots by optimizing your page titles
Blog regularly and often
Companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t
Companies that blog at least 20 times per month generate 5x more traffic and 4x more leads than those that blog only a few times per month
36% of daily internet users read 5 to 10 blog posts per day
Companies that blog have 97% more inbound links than those that don’t. Creating great content is the key to getting inbound links – there’s just no substitute
Pay attention to Social Media
Companies with 1000+ Twitter followers get 6X more traffic on their websites than those with fewer Twitter followers
39% of B2B companies using Twitter have acquired new customers from it
Businesses with 31 to 40 landing pages get 7X more leads than those with only 1 to 5
79% of US Twitter users are more likely to recommend the brands that they follow